Specifics around such a test would vary depending on the details of the marketing campaign. In the attached images (Link 1, Link 2), I have a good example to walk through.

Take a look at the paid search ad (Link 1) - there are some key phrases in place. "Easily Target, Test & Automate" and "Rapidly test and experiment to create .....". Now take a look at the landing page image (Link 2). There is a big disconnect. I am presented with a big overlay but no messaging similar to what I seen in the SEM ad. We could target a Test just to this traffic and easily see if reinforcing this content leads to increases in landing page KPIs.

RELATED: Link 1 · Link 2